Conceptual art is art in which the concept(s) or idea(s) involved in the work take precedence over traditional aesthetic and material concerns (
There are true conceptual artists like Joseph Kosuth, to which I can’t compare but, I like the title of conceptual artist because my creations challenge the norms of professional and entertainment marketing. From business cards to fliers to brochures, I avoid the “traditional” and aim for the captivating, influential, and functionally impressive. I define “functionally impressive” as materials that actually elicit the desired response from the recipient which normally includes, but is not limited to: being contacted, purchased from, or referred to.
There is a fine line between uniquely professional and “too artsy.” Overall, my aim is marketing material & web/graphic work that focuses on functionality, ease of use, efficiency & distinction. I take a minimalistic approach while still integrating high-end, unique products/materials and classic visuals to set my clients apart in a world of personal and business logos, websites, business cards, letterheads and more.

Web Design | Graphic Design | Sound Design | Marketing Materials